Thursday, July 7, 2011

WORKSHOP: Ideas for a Content Structure (by Ed van Hinte, Janak, Sabina)

There are three levels of themes: target, context, and planning.

Target themes
These involve three approaches to bicycle use: 
- personal, professional transportation, leisure or sport cycling. 
They require suggestions for bicycle configurations (but let us not get caught up in too many technicalities), but also in cyclist identity, looks, fashion, subculture formation (as an example I'm thinking of women in Ahmadabad wearing a colourful veil around their head and sunglasses, originally for dust protection, but now an identity matter. An other example would be skate boarders).  

1.a)Personal transportation.
People go to work and back, they do groceries, they bring children to school, they go places.
There are three interrelated assignments:
  • A one person means of transportation
  • A city rental bicycle
  • A family/ shopping bicycle

1.b) Professional transportation.
Cycling as a part of daily work. There are, again, three types of bicycles to be proposed, relating to specific types of professions:
  • A police bicycle (civil)
  • A transportation bicycle (trade, transporting bread, human transport)
  • A service bicycle (bicycle repair, a chai-kadai, which is a 4-wheel bycicle)

1.c)Leisure or sport cycling
This is fun because students could develop leisure activities to match what people in Bangalore like or feel familiar with, and which may be better fitting to local circumstances than copies of the existing. Every activity includes a bicycle idea
  • An individual Bangalorean sport
  • A Bangalorean team game
  • A special bicycle design challenge 

    2. Context

    2.a) Historical Perspective, Ethnographic and Market study
    of the cycling culture amongst various socio-economic groups as well as the cycling market.
    This document could become a sort of an exhaustive research and reference document for future work. The other groups can feed out of the work of this group too.
    Additionally there need to be ideas for bicycle peripherals, parking, protection, repair, etc.

    2.b) Traffic situation, mapping Bangalore's traffic situation and may be developing a utopian perspective for cyclers, network of cycle lanes, modes of sustainable transport, tourism concepts

    2.c) Planning for the future:
    • Product development: involvement of design and production businesses
    • Infrastructure development: interest parties in creating optimal cycling conditions, including rental shops, bicycle repair, parking,
    • Campaign development: develop a strategy to translate all ideas and suggestions into a cycling promotion project for the entire country. 

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